Public Warning Notice - Baby Direct

Consumer Affairs Victoria has issued a Public Warning Notice under the Australian Consumer Law, warning people from buying from a baby products retailer, GL4EVER Pty Ltd, trading as Baby Direct (ACN: 150 606 652).

Baby Direct is a Melbourne-based retailer selling baby products, including furniture, prams and toys, via baby-direct.com.au, as well as in physical stores.

Consumer Affairs Victoria has received a high number of contacts about the company, including allegations that Baby Direct:

  • advertised and sold goods that weren’t available
  • didn't provide goods within a reasonable time
  • didn't offer refunds when requested.

More information on the public warning is available on the Consumer Affairs Victoria website.

Last updated: 1 October 2026